Nearly two decades in Ghana’s media industry have taught me a defining truth: the strength of any broadcast lies not only in the voice behind the microphone or the face on screen, but in the brilliance of those who work quietly to make it all possible.
From my early days at Vibe FM and Unique FM to my current role as lead producer at Joy FM, I have worked with producers, directors, journalists, editors, camera operators, digital strategists, sound engineers, designers, floor managers, technicians, and countless other creative professionals. Together, we have shaped national and global storytelling projects—turning ideas into unforgettable experiences.
That journey has armed me with a toolkit that goes far beyond the mixing console. Skills in journalism, digital marketing, strategic communication, brand management, project management, procurement and supply chain management, media law, and paralegal practice have strengthened my conviction that behind-the-scenes talent is the true heartbeat of this industry. These professionals deserve respect, fair reward, and the opportunity to grow.
Behind-the-scenes professionals are the architects of every winning show, compelling documentary, and live broadcast. They are not errand boys or girls. They are innovators and leaders whose insight fuels programming, ratings, and revenue. When organisations underpay, sideline, or fail to invest in them, they cripple the very engine that powers their platforms.
Respect begins with decisive action from media owners and executives. Fair pay and transparent, performance-linked bonus structures are not perks—they are the baseline for sustaining excellence. Anything less is exploitation. These professionals build the products that keep stations alive.
It is time to abandon the culture of invisibility and token recognition. Media owners must establish clear, merit-based career ladders—from assistant to lead producer, executive producer, director, and senior leadership. Build professional workplaces where behind-the-scenes talent is treated as brand custodians and partners, not as nameless staff executing orders. When management undervalues its creative engine, the enterprise suffers. When it invests, rewards, and recognises them, it unleashes the innovation and loyalty that secure ratings, revenue, and relevance.
Today’s media landscape demands more than technical skill. Producers and directors must evolve into strategists who read data, manage crises, and align content with shifting audience appetites.
Digital marketing and brand management elevate their programmes and personal brands. Procurement and supply chain expertise keep productions lean and effective. Media law and paralegal skills safeguard contracts, copyright, and intellectual property—protecting both creators and organisations.
To every producer, director, editor, camera professional, and technician—your work is the backbone of this industry. Never shrink from demanding the respect and rewards you have earned. To media owners and executives—the future of your platforms depends on how boldly you invest in, recognise, and elevate the unseen brilliance that keeps audiences coming back. Value them, empower them, and watch your brands thrive.
The post Philip Nai: Why behind-the-scenes professionals deserve respect, value, and strategic growth appeared first on Ghanaian Times.
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